Cause-related marketing involves a commercial activity by which businesses and charities form a partnership with each another to market an image, product, or service for mutual benefit (Business in the Community). It can involve making a donation for a product or service you sell during a certain period or support sales and marketing initiatives.
As well as generating benefits for both parties, CRM campaigns can boost company credibility through positive associations with a charitable cause, provide access to new target audiences and very effectively raise the profiles of your company and the charity.
“We made Helen & Douglas House the beneficiaries of an incentive we ran to encourage RM customers to respond to our satisfaction survey. This has been a very successful online-survey over the past months and we are thrilled with its success. Our customers have provided RM with some excellent improvement suggestions which will help us improve our products and services in the future. It has been extremely satisfying to be involved in a scheme that not only benefits our customers but benefits worthwhile charities as well.”
RM
"When Kall Kwik Oxford was commissioning and designing some local Christmas Cards we wanted to support a local charity and I immediately thought of Helen & Douglas House. As Christmas is a time for charity donations we decided to donate the proceeds from the printing of our in-house cards. Our customers were very happy to be part of supporting them.”
Kall Kwik
For more information please contact Vanessa Fay or Jennifer Hudson on 01865 799150, or email fundraising@helenanddouglas.org.uk.
