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Cookies Policy

Cookies Policy

What are cookies?

A cookie is a small text file that is transferred from a website to your computer, phone or tablet. It allows information to be passed back and forth between your device and our website. Cookies allow websites to recognise that a user on an individual computer has previously visited the site. The cookies save some information such as a site name and a unique user ID (your IP address) when they access the site again in the future.

  • We don’t use cookies to identify users personally. We only store information that you've specifically given us permission to store.
  • Our cookies do not store financial information or information which is capable of directly identifying you (such as your name or address). You can exercise this right by amending or setting the controls on your browser to reflect your cookie preferences.
  • We use cookies to monitor how people use our website so we can improve it, collect anonymous data and measure the effectiveness of our campaigns. This helps us keep track of whether you’ve visited our website from a particular link – for example in one of our emails or adverts. We do this so we can link donations back to individual communications and measure how effective they are.

What cookies does this website use?

  • Strictly necessary cookies: These are cookies that are essential to make a website work and enable features that users have specifically asked for. Without use of cookies, these features of the website could not operate.
  • Performance cookies: These cookies collect anonymous information about users for the purpose of assessing the performance of a website. Common uses include well-known web analytics tools such as Google Analytics.
  • Statistic cookies: These cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
  • Marketing cookies: These cookies are used to track visitors across websites and are similar to performance cookies, in that they collect information about users’ behaviour. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

How to turn off cookies

If you prefer not to receive cookies while browsing our website, you can set your browser to refuse all cookies that are stored on your computer. You can usually find these controls under the ‘Preferences’ or ‘Tools’ menu. You do not need to have cookies turned on to use or navigate through our website.

Click on the links below providing instructions on how to prevent new cookies being stored and/or deleting existing cookies depending on the browser you are using:

Third-party applications

We work with a number of third-party suppliers who set cookies on our website to enable them to provide us with their services. These cookies are mainly used for reporting and advertising purposes so that we can improve the way we communicate with our supporters and ensure the money we invest in online advertising is well spent.

We do not control the dissemination of these cookies and you should check the relevant third party website for information about these.

Advertising cookies

Remarketing is a way for us to connect with people who have recently interacted with our site. We may place remarketing cookies on your device during your visit so that our carefully selected third-party suppliers, including Google, may use the information gathered to show you Helen & Douglas House advertising when you visit other websites.

Third party cookies set by Helen & Douglas House

Google DoubleClick
We use DoubleClick cookies to measure the effectiveness of our online advertising. This enables us to ensure that any money we spend on digital marketing gives us a good return on investment.

DoubleClick cookies do two things: 1) they track anonymised conversion data so that we can measure advertising effectiveness and 2) they are used to serve advertising, enabling us to serve advertisements to or exclude people who have visited our website. The cookies also allows us to limit the number of times a person sees our advertisement.

DoubleClick cookies sometimes include a pixel from the advertising networks we work with. This allows us to target adverts effectively on their networks. For more infromation see DoubleClick privacy policy.

Google Analytics 
Google Analytics is a web analytics service provided by Google inc. that enables us to measure how people use our website using cookies. We use this information to improve our website experience for website visitors and to measure the effectiveness of our online advertising. We can also use these cookies to serve relevant advertisements to people who have interacted with specific sections of the site, or to exclude those audiences from advertising.

For those site visitors who have explicitly opted in to Google’s data privacy policy, Google will associate your IP address with other data held by Google in order to identify you across multiple devices. You may refuse the use of cookies by selecting the appropriate settings on your browser. You may also stop the transmission of information generated by the cookies about your use of the website and of your IP address to Google, by downloading and installing the Google Analytics Opt-out Broswer Add-on available here.

To find out more view Google Analytics privacy policy.

Facebook
Facebook is a social media platform we use to communicate with our supporters through both unpaid posts and paid advertising. We use cookies to measure the effectiveness of paid advertising on Facebook to ensure the money we spend is used effectively. They also enable us to either service advertisements to or excluse people who have visited our website.

To find out more view Facebook privacy policy.

We use the following functional cookies on our site: